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Introduction
Kelley Blue Book is a popular platform that provides information about the prices of new and used vehicles. The platform was founded in 1926 by Les Kelley, who started the business by selling used cars. Today, Kelley Blue Book is a trusted source of information for both car buyers and sellers. In this article, we will discuss Kelley Blue Book commercials and their impact on the automotive industry.
History of Kelley Blue Book Commercials
Kelley Blue Book has been advertising its services through commercials for several years. In the early days, the commercials were simple and focused on the benefits of using Kelley Blue Book to determine the value of a vehicle. However, as the competition in the automotive industry increased, Kelley Blue Book started to create more engaging and memorable commercials.
One of the most popular Kelley Blue Book commercials was the “Blue Book Price Advisor” campaign, which started in 2015. The commercial featured a blue book character that provided information about the prices of different vehicles. The commercial was well-received by the audience and helped Kelley Blue Book to increase its brand awareness.
Impact of Kelley Blue Book Commercials
Kelley Blue Book commercials have had a significant impact on the automotive industry. The commercials have helped to increase the brand awareness of Kelley Blue Book and have made it a trusted source of information for car buyers and sellers. The commercials have also helped to differentiate Kelley Blue Book from its competitors, who offer similar services.
Moreover, the commercials have helped to educate the audience about the importance of determining the value of a vehicle before buying or selling it. By providing accurate and reliable information about the prices of new and used vehicles, Kelley Blue Book has helped to promote transparency in the automotive industry.
Conclusion
In conclusion, Kelley Blue Book commercials have played a significant role in promoting the brand and educating the audience about the importance of determining the value of a vehicle. The commercials have been well-received by the audience and have helped to increase the brand awareness of Kelley Blue Book. As the competition in the automotive industry increases, it will be interesting to see how Kelley Blue Book continues to differentiate itself and maintain its position as a trusted source of information.